Identifikasi Pola Distribusi Guna Mendukung Rantai Pasok Beras di Kabupaten Sidenreng Rappang (Studi Kasus CV. Rahma 35)
Identification of Distribution Patterns to Support the Rice Supply Chain in Sidenreng Rappang District (Case Study CV. Rahma 35)
DOI:
https://doi.org/10.30605/perbal.v12i3.4169Keywords:
Beras, Distribusi, Industri, Pemasaran, Rantai PasokAbstract
Kabupaten Sidenreng Rappang menjadi salah satu daerah penghasil padi terbesar di Provinsi Sulawesi Selatan. Hasil tersebut diperlukan proses pengolahan dan pendistribusian yang baik hingga ke tangan konsumen. Penelitian ini bertujuan untuk mengidentifikasi pola saluran distribusi guna mendukung rantai pasok beras di Kabupaten Sidenreng Rappang. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Teknik pengambilan sampel dalam penelitian ini dilakukan menggunakan teknik snowball sampling. Teknik analisis data dilakukan dengan metode wawancara mendalam Penelitian diharapakan mampu memberikan informasi terkait aliran rantai pasok dalam Perusahaan serta informasi terkait efisiensi saluran distribusi dan biaya dalam distribusi. Hasil penelitian menunjukkan bahwa pola distribusi beras yang terjadi di Kabupaten Sidenreng Rappang studi kasus CV. Rahma 35 terdiri dari 2 saluran distribusi. Saluran pertama petani ® pedagang pengumpul/mitra ® industri CV. Rahma 35 ® konsumen luar provinsi. Untuk saluran kedua petani ® pedagang pengumpul/mitra ® industri CV. Rahma 35 ® pedagang pengecer ® konsumen. Pola saluran distribusi ini didukung dengan aliran rantai pasok yang ada di Kabupaten Sidenreng Rappang, dapat dilihat bahwa masing-masing aliran yang ada berjalan dengan baik sesuai dengan teori rantai pasok. Mulai dari aliran produk yang berjalan satu arah dari produsen ke konsumen. Kemudian aliran keuangan yang juga mengalir satu arah dari konsumen ke produsen. Serta aliran informasi yang mengalir dua arah antara produsen dan konsumen agar mempererat hubungan kepercayaan diantara keduanya.
Sidenreng Rappang Regency is one of the largest rice producing areas in South Sulawesi Province. With these results, a good processing and distribution process is needed into the hands of consumers. The method used in this research is qualitative method. The sampling technique in this research was carried out using the snowball sampling technique. The data analysis technique was carried out using the in-depth interview method. The research is expected to be able to provide information regarding supply chain flows within the Company as well as information regarding the efficiency of distribution channels and costs in distribution. The results of the research show that the rice distribution pattern that occurs in the Sidenreng Rappang Regency, the CV case study. Rahma 35 consists of 2 distribution channels. The first channel is farmers ® traders/partners ® CV industry. Rahma 35 ® consumers outside the province. For the second channel, farmers ® traders/partners ® CV industry. Rahma 35 ® retailers ® consumers. This distribution channel pattern is supported by the supply chain flow in Sidenreng Rappang Regency. It can be seen that each existing flow is running well in accordance with supply chain theory. Starting from the flow of products that goes in one direction from producer to consumer. Then financial flows also flow in one direction from consumers to producers. As well as a two-way flow of information between producers and consumers to strengthen the relationship of trust between the two.
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