Implementation of Operational Competitive Rating Analysis (OCRA) Method in Determining the Best E-Commerce Application
DOI:
https://doi.org/10.30605/proximal.v8i2.5547Keywords:
E-Commerce, OCRA, Preference Ranking, Transaction Speed, User ServiceAbstract
The development of e-commerce in Indonesia is getting more and more rapid, with various platforms that offer the best services for its users. This research aims to analyze and rank the best e-commerce platforms based on several key criteria, namely transaction speed, ease of use, operational costs, security, and user service support. The method used in this study is Operational Competitiveness Rating Analysis (OCRA), which evaluates alternatives based on criteria with a linear preference approach. The results of the study show that Shopee ranks first with the highest total preference, followed by Tokopedia, Lazada, Blibli, and Bukalapak. This shows that Shopee is superior in the aspects assessed compared to other platforms. Based on these findings, it is recommended for other e-commerce platforms to improve the quality of service to increase their competitiveness. This research can also be a reference for users in choosing an e-commerce platform that suits their needs
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Jayani, D. hadya. (2023). Pengguna Internet Di Indonesia Tahun 2017 - 2023. Kata Data, 1(1). https://databoks.katadata.co.id/datapublish/2019/09/09/berapa-pengguna-internet-di-indonesia
Karim, A., Esabella, S., Kusmanto, K., Mesran, M., & Hasanah, U. (2021). Analisa Penerapan Metode Operational Competitiveness Rating Analysis (OCRA) dan Metode Multi Attribute Utility Theory (MAUT) Dalam Pemilihan Calon Karyawan Tetap Menerapkan Pembobotan Rank Order Centroid (ROC). Jurnal Media Informatika Budidarma, 5(4), 1674. https://doi.org/10.30865/mib.v5i4.3265
Kshetri, N. (2021). 1 Cybersecurity and data privacy challenges in the digital economy. Electronic Commerce Research and Applications, 47, 101000.
Laudon, K. C., & Traver, C. G. (2020). E-commerce: Business, Technology, Society. Pearson.
Orinaldi, M. (2020). Peran E-commerce dalam Meningkatkan Resiliensi Bisnis diera Pandemi. ILTIZAM Journal of Shariah Economics Research, 4(2), 36. https://doi.org/10.30631/iltizam.v4i2.594
Perdagangan, P. K. (2024). Perdagangan Digital ( E-commerce ) Indonesia Periode 2023. 1–8.
Raza, S. A., & Maruf, A. (2020). The importance of data security and privacy in e-commerce: Issues and challenges. International Journal of Advanced Computer Science and Applications, 11(12), 87-94.
Sylvia, R., & Hayati, D. (2023). Analisis SWOT dalam Menentukan Strategi Pemasaran Produk INDOSAT pada PT X. Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 16(1), 124–134.
Turban, E., Volonino, L., & Wood, G. (2021). Information Technology for Management: Digital Strategies for Insight, Action, and Sustainable Performance. Wiley.
Wardhana, A. (2024). Perkembangan E-commerce di Indonesia (Issue September).
Widjaja, G. (2025). Peran E-commerce Dalam Meningkatkan Perekonomian Lokal. 3(1), 17–25.
Wijaya, O. (2023). E-Commerce: Perkembangan, Tren, dan Peraturan Perundang-Undangan. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 16(1), 41–47. https://doi.org/10.51903/e-bisnis.v16i1.1083
Zakaria, J. (2024). Peran E-commerce Dalam Pembangunan Ekonomi Daerah Di Indonesia. Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo, 10(1), 142. https://doi.org/10.35906/jep.v10i1.1927
Zhao, X., & Li, J. (2020). Application of artificial intelligence in e-commerce: A case study. International Journal of Computer Applications, 176(12), 35-40
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Published
2025-02-27
How to Cite
Intan Irfanilia, & Ismail Husein. (2025). Implementation of Operational Competitive Rating Analysis (OCRA) Method in Determining the Best E-Commerce Application. Proximal: Jurnal Penelitian Matematika Dan Pendidikan Matematika, 8(2), 531–538. https://doi.org/10.30605/proximal.v8i2.5547
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