Ragam Kolaboratif Tindak Tutur Ilokusi pada Dialog Iklan Produk-Produk PT. Sinar Sosro di Televisi Indonesia (Kajian Pragmatik)
https://doi.org/10.30605/onoma.v10i4.4690
Keywords:
ilokusi, dialog iklan, kajian pragmatik, produk PT sinar sosroAbstract
Tujuan utama dari penelitian ini adalah mendeskripsikan wujud tindak tutur ilokusi pada dialog iklan produk-produk PT Sinar Sosro Indonesia di televisi Indonesia dan mengkaji ragam kolaboratif tindak tutur ilokusi pada iklan produk PT Sinar Sosro di televisi Indonesia. Melalui pendekatan kualitatif, penelitian ini dilakukan dengan mengumpulkan data penelitian ini dirancang untuk menganalisis tentang ragam tutur ilokusi kolaboratif pada produk PT Sinar Sosro yang diiklankan di televisi swasta Indonesia. Hasil penelitian menunjukkan bahwa terdapat wujud tindak tutur ilokusi pada dialog iklan produk-produk PT Sinar Sosro di televisi Indonesia meliputi: (1) kalimat direktif, (2) kalimat interogatif, dan (3) kalimat imperatif. Mengenai ragam kolaboratif tindak tutur ilokusi pada dialog iklan produk-produk PT Sinar Sosro ditelevisi Indonesia meliputi: (1) menyatakan, (2) mengumumkan, (3) melaporkan, dan (4) mengajarkan.
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