Implementasi Game Theory Dalam Penentuan Strategi Bersaing Pada Produk Sepeda Motor
Keywords:
Competitive strategy, Game Theory, Motorcycles, Simplex MethodAbstract
Competition in the business world, especially land transportation equipment, is currently getting tighter with its use in people's lives, one of which is motorbikes. Its use is very easy and very helpful in everyday life, causing many people to be interested in it. This research aims to determine competitive strategies in motorbike product competition by applying mathematical methods, namely Game Theory. The research results obtained show competition between Honda motorbike products and Yamaha motorbike products with Honda's optimal strategy being product quality, while the optimal strategy for Yamaha motorbike products to compete with Honda motorbike products is model and spare parts.
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References
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Saifuddin, A., Tastrawati, N.K.T., & Sari , K. (2018). Penerapan Konsep Game Theory(Game Theory) dalam Pemilihan Strategi Kampanye Politik. Jurnal Matematika, 7, 173 – 179.
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Sari, Anisa Kurnia. (2013). Pengaruh Citra Merek Dan Keluarga Terhadap Keputusan Pembelian HONDA BEAT. Jurnal Ilmu Manajemen, 1(1), 287-289.
Simamora, C., Rosmaini, E., & Napitupulu, N. (2013). Penerapan Game Theorydalam Strategi Pemasaran Produk Ban Sepeda Motor di FMIPA USU. Jurnal Saintia Matematika, 1(2), 129 – 130.
Sugiyono. (2016). Metode Penelitian Pendidikan Kuantitatif, Kualitatif dan R&D. Alfabeta.
Telsang, M. (2006). Competitive Strategies (Game Theory). In Industrial Engineering and Production Management. Third Editions. S. Chand Publishing. pp. 11231141).
Widodo, T. (2016). Pengaruh Brand Image, Atribut Produk, dan Harga terhadap Keputusan Pembelian Sepeda Motor Honda Vario di Kulon Progo. Universitas Negeri Yogyakarta.
Affandi, Pardi. (2019). Buku Ajar Riset Operasi Volum 1. Malang: CV IRDH.
Annafik, A.F. & Rahardjo, M. (2012). Analisis Pengaruh Kualitas Produk, Harga, Dan Daya Tarik Iklan Terhadap Minat Beli Sepeda Motor Yamaha. Jurnal of Management, 1(2), 274-281.
Audina, E., Yundari., & Partiwi, W.B. (2019). Analisis Strategi Optimasi Menggunakan Program Linear dan Teori Permainan. Jurnal Buletin Ilmiah Mat. Stat. dan Terapannya (Bimaster), 08(1), 126-127.
Bonanno, G. (2015). Game Theory: An Open Access Text- book With 165 Solved Exercises. University of California. http://www.econ.ucdavis.edu/faculty/bonanno/, diakses pada 20 juli 2023.
Fadmawati, K.D. (2011). Reformulasi Strategi Pemasaran untuk Meningkatkan Occupancy Room Rate di Hotel Four Seasons Resort Jimbaran Bali. Tesis. Universitas Udayana Denpasar.
Fatchiayah, Nur. (2011). Aplikasi Matriks dalam Game Theoryuntuk Menentukan Strategi Pemasaran. Universitas Islam Negeri Maulana Malik Ibrahim.
Giordano, F.R., Fox, W.P., & Horton, S.B. (2013). A First Course In Mathematical Modelling. Fifth Edition. Cengage Learning, pp. (378 – 457).
Kristianto, A. (2022). Ini Dia Motor Terlaris Se-Indonesia! Kamu Punya. https://www.cnbcindonesia.com/news/20220125171312-4-310365/ini-dia- motor-terlaris-se-indonesia-kamu-punya, diakses pada 21 Juli 2023.
Lumantobing, T.P. (2018). Strategi Kompetisi Antar Gojek dan Grab dengan Menggunakan Game Theory. Universitas Sumatera Utara.
Michael, E. Porter. (2001). Strategi Bersaing. cetakan kedua belas. Jakarta: Erlangga.
Nindya C. (2018). Pengaruh Citra Merek, Kualitas, Produk Dan Kepuasan Konsumen Terhadap Loyalitas Pengguna Sepeda Motor Honda Skuter Matik (Studi Kasus Pengguna Sepeda Motor Honda Skuter Matik Pada Mahasiswa S1 IAIN Tulungagung. Institut IAIN.
Saifuddin, A., Tastrawati, N.K.T., & Sari , K. (2018). Penerapan Konsep Game Theory(Game Theory) dalam Pemilihan Strategi Kampanye Politik. Jurnal Matematika, 7, 173 – 179.
Saladin, Djaslim. (2002). Intisari pemasaran dan unsur-unsur pemasaran. Bandung: Linda Karya.
Sari, Anisa Kurnia. (2013). Pengaruh Citra Merek Dan Keluarga Terhadap Keputusan Pembelian HONDA BEAT. Jurnal Ilmu Manajemen, 1(1), 287-289.
Simamora, C., Rosmaini, E., & Napitupulu, N. (2013). Penerapan Game Theorydalam Strategi Pemasaran Produk Ban Sepeda Motor di FMIPA USU. Jurnal Saintia Matematika, 1(2), 129 – 130.
Sugiyono. (2016). Metode Penelitian Pendidikan Kuantitatif, Kualitatif dan R&D. Alfabeta.
Telsang, M. (2006). Competitive Strategies (Game Theory). In Industrial Engineering and Production Management. Third Editions. S. Chand Publishing. pp. 11231141).
Widodo, T. (2016). Pengaruh Brand Image, Atribut Produk, dan Harga terhadap Keputusan Pembelian Sepeda Motor Honda Vario di Kulon Progo. Universitas Negeri Yogyakarta.
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Published
2024-02-29
How to Cite
Wahyudi, A., Sari, R. W., & Harleni, S. (2024). Implementasi Game Theory Dalam Penentuan Strategi Bersaing Pada Produk Sepeda Motor. Proximal: Jurnal Penelitian Matematika Dan Pendidikan Matematika, 7(1), 332–348. Retrieved from https://www.e-journal.my.id/proximal/article/view/5549
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